Byline: Barbara Osborn
The second year of Liberty Hill's Leadership Institute for Change began two weeks ago with three-day intensives around the core tracks. Two down: Board Development and Community Organizing. Two to go: Communications and Grassroots Fundraising. This week the Communications track comes to town! Here is information on the fabulous trainer and coaches for the track. Thanks to Institute Director Evelin Montes for all this great info!
Celia Alario, Communications Track Trainer works at the intersection of campaigning, grassroots organizing and marketing to support organizations, film makers, artists and authors in engaging key audiences for their stories, tapping both traditional media and marketing as well as social media and web 2.0 tools to create meaningful opportunities for engagement.
She was a community organizer and a corporate accountability campaigner, and first found her way to communications and media work when she was the only one in the group who wanted to make media calls for a rally in Los Angeles. She’s been at it ever since.
Over the last 18 years she’s helped spin groundbreaking social action campaigns, provided one-on-one trainings for incoming Communications Directors, trained thousands of spokespeople and placed hundreds of stories about critical social justice and environmental issues in prominent national and international media outlets. Personal highlights include doing publicity for Liberty Hill grantees working to reverse California’s unethical Three Strikes law, and being a guest on the O’Reilly Factor to defend civil disobedience and peaceful protest as tools for social change.
Some of Celia’s past clients include Moveon.org, Witness, Students for a Free Tibet, Code Pink, Forest Ethics, Rainforest Action Network, Greenpeace, Liberty Hill Foundation, Energy Action Coalition, Montana Women Vote, United Steelworkers of America, Redrock Forests, Women’s Earth Alliance, Black Mesa Water Coalition, Confluence Literary Festival and Amazon Watch.
She was a Producer on Michael Moore’s Emmy-nominated television show ‘The Awful Truth’ and as an Outreach Producer created publicity and audience engagement campaigns for a number of award-winning documentaries and television programs, including Firestorm, On Coal River, Sir! No Sir!, Trade Off and Building Green.
Celia has also worked in community radio journalism and currently produces public affairs programming for KZMU, the Pacifica affiliate in Moab UT. She got her radio start in the News Apprenticeship Program at Pacifica Radio’s KPFA in Berkeley, California, where she also co-produced and co-hosted ‘Terra Verde’ and ‘Flashpoints’.
She proudly serves on the Boards of Directors of the Independent Television Service (ITVS) and the smartMeme Training and Strategy Collective, and on the Advisory Boards of BEN (Business Ethics Network) and IVAW (Iraq Veterans Against the War).
Debra Nakatomi, coach. Nakatomi & Associates is dedicated to supporting mission-driven organizations dedicated to meaningful social change through communications, education and advocacy. Our expertise includes designing and implementing strategic communications programs, branding and identity, messaging, stakeholder engagement, board and organizational development, policy and media advocacy, presentation and media skills training and community education campaigns.
From fish contamination education to teen pregnancy prevention, gun violence, sexual and domestic violence to teacher recruitment and promoting sustainable community development, we are committed to improving lives and communities. We apply the tools of communications to promote health and education, environmental justice, peace promotion, financial education and safety while promoting access, equity and justice.
Doe Mayer, coach. Doe Mayer holds the Mary Pickford Chair at USC's School of Cinematic Arts where she teaches documentary and fiction filmmaking. She holds a joint appointment with the Annenberg School for Communication & Journalism where her work is centered on the practical application of communication campaign strategies and designs for social issue and health-defined organizations.
Professor Mayer has been working in film and television for the past 25 years and has produced, directed and provided technical support for hundreds of productions in the United States and numerous developing countries. Much of this programming has been in the areas of family planning, basic education, health and nutrition promotion, HIV/AIDS prevention, population, and women's issues.
As a consultant, she has designed communication campaigns using media and public outreach on subjects such as encouraging girls to stay in primary school in Malawi, providing evacuation information on a dangerous volcano about to erupt in Vanuatu, and teaching farmers to put less pesticides on their cabbages in Fiji. She has designed and implemented numerous workshops for non-governmental organizations (NGOS) on how to effectively get messages out to their target audiences using media and face-to-face communication.
She completed a project called Women Connect! in 2005, an initiative of the Pacific Institute for Women's Health that is funded through the Annenberg Center for Communication at USC and the Bill and Melinda Gates Foundation. The project sought to strengthen African women NGOS (Non Governmental Organizations) to use communication strategies in media and technology to improve women's health and well-being.
She received the Associates' Award for Excellence in Teaching, USC's top teaching award, for the 2009-2010 school year.
Bobbi Murray, coach. Bobbi Murray honed her media skills amid the rough-and-tumble of California’s social change movements and big-city Los Angeles politics. She can translate complicated public-policy speak into plain language. Her experience includes media campaigns for immigrant rights and economic justice organizations, training grassroots spokespersons for TV and newspaper interviews and building ongoing strategic media relationships.
Her campaign experience began as a teenage volunteer, when she organized picket lines for United Farmworkers boycotts. As fundraiser and media coordinator for Medical Aid for El Salvador (1983-1986) she ran house meeting campaigns in Los Angeles to raise awareness of the war in that country along with funds for civilian health care there. She also worked to educate the Los Angeles English-language media about the conflicts in Central America and about conditions in the communities of newly-arrived Central Americans.
Bobbi then went on to produce 200 editions of the nationally distributed public affairs radio program AMERICAN DIALOGUES, hosted by actor/director Robert Foxworth (1987 to 1991) which covered everything from U.S. foreign policy, to genetic engineering, identity issues, racial justice and international economics.
As director of Coalition LA (1992-1994), an organization that did voter education and get-out-the-vote work in communities traditionally under-represented at the polling place, she raised a campaign budget, managed precinct lists and wrote and produced voter education materials. At CHIRLA, the Coalition for Humane Rights Los Angeles (1994-1996), she worked with mainstream media to promote a vision of immigration policy that respects human rights. She also orchestrated community information campaigns through work with Spanish and Asian-language media and conducted workshops to develop grassroots members as media spokespersons.
At the LA Living Wage Coalition (now the Los Angeles Alliance for a New Economy) Bobbi executed a successful media strategy for the campaign to pass LA’s living wage ordinance in 1997. Economist Robert Pollin of the University of Massachusetts, Amherst, praised Murray in his book The Living Wage: Building a Fair Economy, for her ability to “present arguments in ways that would be comprehensible to people who don’t spend their days reading economics textbooks.”
Bobbi later worked in City Hall doing media work with Los Angeles City Councilwoman Jackie Goldberg. She then transitioned into a writing career and learned the rhythm and pace of the news room during ten years as freelance writer and as a staff reporter for the Los Angeles Daily Journal.
She was selected as 2002-2003 Criminal Justice Fellow at the USC Annenberg School for Communications Institute for Justice and Journalism and as a Fellow with the Horizon Institute in 2008.
A devoted martial arts student, Bobbi holds a 2nd degree black belt in kenpo jitsu ryu and teaches a weekly kenpo jitsu class at the Universal Core Karate Academy in Los Angeles.
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